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Group 1 Not an Ad Disclosure for Trust

N/A

Waitlist Available

Research Sponsored by University of Ontario Institute of Technology

Eligibility Criteria Checklist

Specific guidelines that determine who can or cannot participate in a clinical trial

Must have

Be older than 18 years old

Timeline

Screening 3 weeks

Treatment Varies

Follow Up measured after 5-10 minutes of exposure to the social media post

Awards & highlights

No Placebo-Only Group

Summary

There is limited research to inform policies and guidelines related to disclosing conflicts of interest on social media by healthcare professionals, including Registered Dietitians (RDs). This trial investigates mock social media posts by an RD to examine the impact of varying forms of conflict-of-interest (COI) disclosures. The disclosures tested are based on the Canadian Ad Standards "Influencer Marketing Disclosure Guidelines" and are incorporated into recommendations established by the provincial dietetic regulatory bodies for RDs. Specific outcomes evaluated include the public's ability to identify a COI; trust in the RD; credibility of the RD; transparency of the social media post and; purchasing and consumption intentions of the product endorsed by an RD in the post.

Eligible Conditions

Trust
Nutritionist
Conflict of Interest
Trustworthiness
Cataract

Timeline

Screening ~ 3 weeks3 visits

Treatment ~ Varies

Follow Up ~ measured after 5-10 minutes of exposure to the social media post

Screening ~ 3 weeks

Treatment ~ Varies

Follow Up ~measured after 5-10 minutes of exposure to the social media post

This trial's timeline: 3 weeks for screening, Varies for treatment, and measured after 5-10 minutes of exposure to the social media post for reporting.

Treatment Details

Study Objectives

Study objectives can provide a clearer picture of what you can expect from a treatment.

Primary study objectives

Conflict of Interest

Secondary study objectives

Consumption Intentions

Credibility

Purchasing Intentions

+2 more

Other study objectives

Engagement with the post

Frequency

Healthfulness

+1 more

Awards & Highlights

No Placebo-Only Group

All patients enrolled in this study will receive some form of active treatment.

Trial Design

5Treatment groups

Experimental Treatment

Active Control

Group I: Group 4 Basic + Paid Partnership + Image labelExperimental Treatment1 Intervention

Disclosure includes the same attributes as Group 3, with the addition of #ad appearing on the post image itself.

Group II: Group 3 Basic + Paid Partnership DisclosureExperimental Treatment1 Intervention

Disclosure includes a branded "paid partnership" in the header and a tag for the industry partner, @brandname and #ad immediately at the beginning of the post, and #ad and #sponsored at the bottom of the narrative body of the social media post.

Group III: Group 2 Basic DisclosureExperimental Treatment1 Intervention

Disclosure includes @brandname and #ad in the narrative body of the social media post.

Group IV: Group 1 Not an Ad DisclosureExperimental Treatment1 Intervention

Disclosure includes @brandname and #NotAnAd in the social media post narrative body.

Group V: ControlActive Control1 Intervention

No COI Disclosure (Control). Only @brandname is tagged in the social media post narrative body.

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