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Direct Mail Marketing Influence on Tobacco Use Disorder

N/A
Recruiting
Led By Kelvin C Choi, Ph.D.
Research Sponsored by National Institute on Minority Health and Health Disparities (NIMHD)
Eligibility Criteria Checklist
Specific guidelines that determine who can or cannot participate in a clinical trial
Must have
Be between 18 and 65 years old
Must not have
Eye conditions that restrict ability to track an object with their eyes
Timeline
Screening 3 weeks
Treatment Varies
Follow Up 1 day
Awards & highlights
No Placebo-Only Group

Summary

This trial is studying the effects of cigarette direct mail marketing on beliefs and responses in young smokers.

Who is the study for?
This trial is for young adult smokers aged 18 to 29, who smoke daily and have smoked over 100 cigarettes in their lifetime. Participants should be generally healthy, able to understand English, and either have a high socioeconomic status (enrolled in or graduated from college) or low socioeconomic status (no four-year degree, born in the US, income under $50k).
What is being tested?
The study aims to understand how cigarette direct mail marketing affects smoking behaviors among young adults of varying socioeconomic statuses. It involves exposure to different types of smoking advertisements and observing participants' responses.
What are the potential side effects?
There are no direct side effects from the interventions as this study does not involve medication or medical procedures. However, participants will be exposed to smoking-related images which could potentially influence their smoking behavior.

Eligibility Criteria

Exclusion Criteria

You may be eligible for the trial if you check “No” for criteria below:
Select...
I have an eye condition that makes it hard for me to follow objects with my eyes.

Timeline

Screening ~ 3 weeks
Treatment ~ Varies
Follow Up ~1 day
This trial's timeline: 3 weeks for screening, Varies for treatment, and 1 day for reporting.

Treatment Details

Study Objectives

Study objectives can provide a clearer picture of what you can expect from a treatment.
Primary study objectives
To collect pilot data to examine the variability in beliefs, affective responses, and arousal between young adult smokers of high and low socioeconomic status.
Smoke
Secondary study objectives
To select cigarette direct mail marketing materials that are perceived to be similar in their persuasiveness for Part 2 of the study.

Awards & Highlights

No Placebo-Only Group
All patients enrolled in this study will receive some form of active treatment.

Trial Design

4Treatment groups
Experimental Treatment
Group I: 4/Part 2 - ControlExperimental Treatment1 Intervention
Randomized to view direct mail marketing
Group II: 3/Part 2 - No Discount CouponsExperimental Treatment1 Intervention
Randomized to view direct mail marketing
Group III: 2/Part 2 - Discount CouponsExperimental Treatment1 Intervention
Randomized to view direct mail marketing
Group IV: 1/Part 1Experimental Treatment1 Intervention
60 Participants of high and low SES

Find a Location

Who is running the clinical trial?

National Institute on Minority Health and Health Disparities (NIMHD)Lead Sponsor
429 Previous Clinical Trials
1,370,591 Total Patients Enrolled
Kelvin C Choi, Ph.D.Principal InvestigatorNational Institute on Minority Health and Health Disparities (NIMHD)
Tsz (Kelvin) C Choi, Ph.D.Principal InvestigatorNational Institute on Minority Health and Health Disparities (NIMHD)

Media Library

Exposure to smoking advertising with coupon Clinical Trial Eligibility Overview. Trial Name: NCT02974582 — N/A
Smoking Addiction Research Study Groups: 1/Part 1, 2/Part 2 - Discount Coupons, 3/Part 2 - No Discount Coupons, 4/Part 2 - Control
Smoking Addiction Clinical Trial 2023: Exposure to smoking advertising with coupon Highlights & Side Effects. Trial Name: NCT02974582 — N/A
Exposure to smoking advertising with coupon 2023 Treatment Timeline for Medical Study. Trial Name: NCT02974582 — N/A
~353 spots leftby Oct 2025
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