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Behavioral Intervention

Nudge Communication for Flu Vaccination (KP-VACCINATE Trial)

N/A
Recruiting
Led By Natalia Berry, MD
Research Sponsored by Kaiser Permanente
Eligibility Criteria Checklist
Specific guidelines that determine who can or cannot participate in a clinical trial
Must have
Age ≥18 years
Be older than 18 years old
Must not have
Unable to receive or opted out of receiving health system messaging
Timeline
Screening 3 weeks
Treatment Varies
Follow Up up to 12 months
Awards & highlights
No Placebo-Only Group

Summary

This trial is looking at how to increase flu vaccination rates among Kaiser Permanente members. Getting the flu shot can help reduce flu-related illnesses and hospitalizations, as well as potentially lower the risk of

Who is the study for?
This trial is for members of Kaiser Permanente in Northern California and the Mid Atlantic States who are eligible to receive an influenza vaccine. The study aims to see if special communication focused on heart health can increase flu shot rates.
What is being tested?
The trial is testing whether a cardiovascular-focused 'nudge' communication can boost influenza vaccination uptake compared to usual care messages during the flu season.
What are the potential side effects?
Since this trial involves communication strategies rather than medical treatments, there are no direct side effects from interventions like you would expect with drugs or surgeries.

Eligibility Criteria

Inclusion Criteria

You may be eligible if you check “Yes” for the criteria below
Select...
I am 18 years old or older.

Exclusion Criteria

You may be eligible for the trial if you check “No” for criteria below:
Select...
I cannot or chose not to receive messages from my healthcare provider.

Timeline

Screening ~ 3 weeks
Treatment ~ Varies
Follow Up ~up to 12 months
This trial's timeline: 3 weeks for screening, Varies for treatment, and up to 12 months for reporting.

Treatment Details

Study Objectives

Study objectives can provide a clearer picture of what you can expect from a treatment.
Primary study objectives
Proportion of participants with documented influenza vaccine receipt
Secondary study objectives
Time to influenza vaccine receipt
Other study objectives
All Cause Resource Utilization
All-cause death
All-cause intensive care unit (ICU) days
+5 more

Awards & Highlights

No Placebo-Only Group
All patients enrolled in this study will receive some form of active treatment.

Trial Design

4Treatment groups
Experimental Treatment
Active Control
Group I: Usual Care/CV NudgeExperimental Treatment1 Intervention
Intervention arms will test the effects of a cardiovascular-focused nudge communication developed using behavioral economic principles. This arm will receive the usual care communication at first timepoint and then cardiovascular-focused nudge communication at the second timepoint during the influenza season.
Group II: CV Nudge/Usual CareExperimental Treatment1 Intervention
Intervention arms will test the effects of a cardiovascular-focused nudge communication developed using behavioral economic principles. This arm will receive the cardiovascular-focused nudge communication at first timepoint and then usual care communication at the second timepoint during the influenza season.
Group III: CV Nudge/CV NudgeExperimental Treatment1 Intervention
Intervention arms will test the effects of a cardiovascular-focused nudge communication developed using behavioral economic principles. This arm will receive the cardiovascular-focused nudge communication at 2 different timepoints during the influenza season.
Group IV: Usual Care/Usual CareActive Control1 Intervention
The usual care arm will receive standard-of-care communication encouraging vaccination at both timepoints during the influenza season.

Find a Location

Who is running the clinical trial?

Kaiser PermanenteLead Sponsor
553 Previous Clinical Trials
23,981,682 Total Patients Enrolled
Natalia Berry, MDPrincipal InvestigatorMid-Atlantic Permanente Medical Group
Ankeet Bhatt, MDPrincipal InvestigatorThe Permanente Medical Group
~2500000 spots leftby Aug 2025